By virtue of sophisticated technology, one can be sure of success.In Jinan China, there is a company, armed himself with technology, challenging the dark night, even initiating a new field of industry. That is Shandong Sheenrun Optics & Electronics Co., Ltd.
The super ability of Sheenrun Company is his laser night vision and thermal imaging products. Hiding somewhere of the world, acting as a sophisticated device, saying no to dark, they guard the safety of country and public security surveillance.
Start from scratch, Leading a new field
When it comes to laser night vision, many people may not even know what it is.In short, with help of this little instrument, you can see the target clearly in a pure dark environment! Rising from Jinan Shandong, Sheenrun Optics & Electronics co., LTD. (hereinafter referred to as the "Sheenrun Company"), developed the world's first laser night vision camera and continuous zoom uncooled infrared thermal image camera with independent intellectual property rights.
Sheenrun Company was founded in 2004, and began to research in the Night Vision direction.In 2006, Sheenrun Company developed the world's first synchronous zoom laser night vision camera.At one time, some research institutes at home and abroad did research on this technology, but it was not productive for sales.NowSheenrun Company, which determined to do great things, was not disappointing, and had become a veritable laser night vision industry pioneer.
Although this product was available in 2006, the industry developed in 2008.The study took more than two years but the promotion was a much longer process.With the development of the security and protection industry, it has become standard configuration to equipwith laser night vision camera.
Spur with long accumulation, Reaching the top of the field
As an industry pioneer, naturaly, it is much more painstaking than the latter.At the end of 2006, after a difficult promotion, Sheenrun Company finally had its first customer, SLOF.Oil is always stolen by men at oil fields and there was no good technical means to stop them without patrolling. But the complex mining site and pipeline make it unrealistic completely monitored by human eyes.
Sheenrun Company worker carried laser night vision cameras to hold a demonstration at site of SLOF.At the moment of the demonstration, a gang of oil thieves broke in and the laser night vision camera showed them clearly.The oil field staff rushed to the scene and caught the oil thieves.The SLOF immediately placed orders, the prototype was left directly.Since then, SLOF has become a stable customer of Sheenrun Company.
The first successful case has not reduced the difficulty of product promotion, because the use of the laser night vision cameras is professional. And the promotion of other industries is still difficult.The good thing is that the further promotion has its own harvest.In 2011, there was a " thievery" in the Forbidden City.Because the illumination cannot cover all the imperial palace, general monitoring equipment can not see the thief’s face.After the theft, the palace found the Sheenrun Company,for its laser night vision products just can meet the requirements of the Palace Museum. Now hundreds of Sheenrun laser night vision products were installed in the Palace Museum.Since then, Sheenrun Company has spread rapidly across the entire social cultural industry, solving the problem of security monitoring of cultural relics.
At present, the Sheenrun Company’ laser night vision and infrared thermal imaging series products have been widely used in national defense, city security, wisdom-city, railway, highway, forest fire prevention, oil field industries, realizing the all-weather video monitoring.Under the further promotion, Sheenrun Company occupied the industry leader’s position, becomes a worthy NO. 1.In addition to the domestic market, products are exported to more than 40 countries and regions including the United States, France, Saudi Arabia, Canada, Brazil, UK, etc.
The more painfull process than promotion is research and development.Every project needs to invest a lot of manpower, material resources, financial resources. Some projects last for three or five years without any benefit."Since the first day of its existence, Sheenrun Company has regarded innovation as the fundamental factor of survival and development. Without innovation, it can't exist, let alone the present development."
In 2015, Sheenrun Company listed on the New Stock Market in China, becoming the first stock of laser night vision and rugged information equipment.Now, Sheenrun Companyhas more than 50% for R&D engineers in total employees.To stabilize the R&D team, Sheenrun Company has also adopted equity incentives, with executives and employees holding more than 40 percent.The product matrix of Sheenrun Company also grows with enterprise development. For the laser night vision machine, from only one product to a series of products, from a few hundred meters to twenty kilometers detection distance.
Now Sheenrun will move to a new own industry park with 20,000 square meters working area. It means Sheenrun Company will expand twice in the physical space.
Innovation driven Master core patent
In leading the industry, Sheenrun Company also has trouble in growth---always "imitation" by competitors. "Honestly speaking, Sheenrun Company master core technologies in the laser night vision area, while other manufacturers is easy to infringe Sheenrun Company's patents".
Sheenrun Company has accumulated more than 300 patents, including over 100 innovation patents, 18 software copyright registration, and 8 enterprise development standards. Besides, Sheenrun Company participate in the Ministry of Public Security <<General technical requirements for security surveillance video surveillance cameras (GA / T1127-2013)>> which is national industry standard setting. Last but not least, the innovation patent of continuous thermal uncooled infrared thermal camera won the 2016 annual Chinese patent "Excellence Award", which is the first in the industry.
In the laser night vision industry, it is difficult to clone technology, but it is possible to imitate for 80 percents appearance. Furthermore, the lower price always attract some covetous customer, while can not guarantee the quality. There are always some customers ask "why the Same product that Sheenrun Company sell expensive? "" The key reason is that our products are really different. "
Sheenrun Company puts focus on the improvement of technology, quality and customer service. This is our competitive strategy, Sheenrun still holds hope for the industry and work with contribution for national defense and public security.
